Our achievements

First Islamic academy in the UK

Princess Royal Training Award

Course Overview

Founded on decades of hard-won practical experience, our marketing and visibility course is a practitioner-led training and an essential introduction to the field of marketing. Marketing makes organisations visible to others, plays an integral role in conveying products and services to clients, and helps them reach out to potential donors. Without efficient marketing and fundraising, organisations may fail to attract funding, regardless of the quality of their products or services. Marketing effectively is therefore a must, and provides concrete ground for long-term financial sustainability. This course equips participants to use the power of branding and to connect with both local and international audiences through various traditional and digital means, while instilling an understanding of visibility in front of international institutions and commercial corporations.

Main objectives:

  • To understand how to improve an organisation’s visibility to supporters and other external stakeholders.

  • To improve skills in developing effective marketing strategies that will enhance engagement with donors.

  • To learn how to increase charitable income, gain more donors, and retain them, encouraging repeat donations.

What will you learn?

  • 1

    The role of marketing and its importance in making an organisation visible to its stakeholders.

  • 2

    The marketing mix and its impact on organisational visibility.

  • 3

    How to utilise various marketing tools to attract more active and interactive donors.

  • 4

    Key strategic marketing concepts applied to the charity sector context.

  • 5

    How to utilise the fundraising cycle to gain the trust of communities and funders.

  • 6

    How to thank and engage with individual and institutional donors.

  • 7

    How to conduct effective donor-mapping and targeting exercises.

  • 8

    How to build strategic partnerships with donors.

  • 9

    How to build relationships that support organisational sustainability.

Marketing and Visibility

L&D team

The Learning and Development team have extensive experience delivering this training course, designed specifically for the needs of the NGO and charity sector. They are well-equipped to take your skills to the next level with techniques that suit your learning style, be it at our bespoke training centre in Birmingham or via our new virtual space.

Marketing and Visibility

HAD empowers trainers in local communities to equip themselves with the skills needed to effectively transfer their knowledge to their peers, fostering long-term sustainability.

Testimonials

Find out why people trust us

Train The Trainer Programme was a great opportunity for me to connect with all trainers in the field who know best the context of Yemen and in specific the Civil Society Organisations in Yemen. HAD provided me with the right skills & knowledge to be able to tackle some difficult projects and tasks in my field of work. The academy is helping to leave a legacy and build the true capacity of local CSOs and to also have a team of local experts and trainers like myself who’ll be ready to provide training for the purpose of improving the performance of CSOs for the benefit of the Yemeni citizens.

Khalid from Yemen on the TTT programme

“The training added new information and knowledge to my understanding which reflected in my report writing and proposals directed to stakeholders, decision makers and donors. I am now able to write reports that are more comprehensive clear, and rich with information. Since the training, we have secured new projects and are aiming to have long-term ones as well to ensure we maintain the sustainability of our association and benefit large numbers of vulnerable people in the Gaza Strip who are suffering from difficult conditions.” I’d like to give a massive thank you to HAD who helped me improve my skills and transformed my abilities as a humanitarian.”

Hadeel from occupied Palestine on report writing training

“The programme has given me the opportunity to exchange knowledge and be part of a bigger change for communities in Yemen, as a women.”

Reham from Yemen on the TTT programme

“First, I would like to thank HAD team and the trainer who explained the lesson and the importance of follow-up, evaluation and accountability during our report writing and strategic planning trainings. I found the trainings to be very useful and focused on my needs as a humanitarian working in Iraq.”

Tazhan from Iraq on strategic planning training

“I learned the difference between primary and secondary sources and I benefited a lot, as the workshops were very focused on helping us with the type of work we do in the ministry and really strengthened my abilities & knowledge”

Jinan from Iraq on M&E Training

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