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Marketing and Visibility

Programme Overview

Founded on decades of hard-won practical experience, each topic included in the marketing and visibility course is practitioner-led training that can be an essential introduction to the field of marketing. The role of marketing is primarily to make the organisation visible to others, and to reach out to potential donors from the local community and from around the world. Having effective marketing is not only a must, but an integral part to the products and services that each organisation offers to its supporters. Without efficient marketing and fundraising, organisations may risk the loss of funding regardless how great their products or services may be.

The course will show participants how to use the power of branding and connect with both local and wider communities through various traditional and digital means. It will also touch upon visibility to the international institutions and commercial corporates. These collective efforts provide a concrete ground for long term financial sustainability.

Main Objectives:

  • To establish organisational visibility to supporters and other external stakeholders.

  • To increase charitable income, gain more donors and retain them to make repeat donations.

  • To develop a more engaging communication with donors through effective marketing strategies.

What will you learn?

  • 1

    The role of marketing and its importance in making the organisation visible to its stakeholders.

  • 2

    The marketing mix and its impact on organisational visibility.

  • 3

    How to utilise the various marketing tools to acquire more active and interactive donors.

  • 4

    What are the key strategic marketing concepts applied to the charity sector context.

  • 5

    How to utilise the fundraising cycle to gain trust of communities and funders.

  • 6

    How to thank and engage individual and institutional donors.

  • 7

    How to conduct effective donor mapping and targeting.

  • 8

    How to build strategic partnerships with selected donors.

  • 9

    How to build relationships which supports the organisational life.

Marketing and Visibility

L&D Team

The Learning and Development team have extensive experience in providing this training course and are well equipped with taking your skills to the next level. Our team have designed this specifically for the needs of NGO and charity sector. Be it at our bespoke training centre in Birmingham or via our new virtual space, we can support you with techniques that suit your learning style.

Marketing and Visibility

By mobilising subject matter experts HAD are empowering trainers within other communities to equip themselves with the skills to effectively transfer them through training that is retained.

Testimonial

Find Out Why People Trust Us

Train The Trainer Programme was a great opportunity for me to connect with all trainers in the field who know best the context of Yemen and in specific the Civil Society Organisations in Yemen. HAD provided me with the right skills & knowledge to be able to tackle some difficult projects and tasks in my field of work. The academy is helping to leave a legacy and build the true capacity of local CSOs and to also have a team of local experts and trainers like myself who’ll be ready to provide training for the purpose of improving the performance of CSOs for the benefit of the Yemeni citizens.

Khalid from Yemen on the TTT programme

“The training added new information and knowledge to my understanding which reflected in my report writing and proposals directed to stakeholders, decision makers and donors. I am now able to write reports that are more comprehensive clear, and rich with information. Since the training, we have secured new projects and are aiming to have long-term ones as well to ensure we maintain the sustainability of our association and benefit large numbers of vulnerable people in the Gaza Strip who are suffering from difficult conditions.” I’d like to give a massive thank you to HAD who helped me improve my skills and transformed my abilities as a humanitarian.”

Hadeel from occupied Palestine on report writing training

“The programme has given me the opportunity to exchange knowledge and be part of a bigger change for communities in Yemen, as a women.”

Reham from Yemen on the TTT programme

“First, I would like to thank HAD team and the trainer who explained the lesson and the importance of follow-up, evaluation and accountability during our report writing and strategic planning trainings. I found the trainings to be very useful and focused on my needs as a humanitarian working in Iraq.”

Tazhan from Iraq on strategic planning training

“I learned the difference between primary and secondary sources and I benefited a lot, as the workshops were very focused on helping us with the type of work we do in the ministry and really strengthened my abilities & knowledge”

Jinan from Iraq on M&E Training

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