Founded on decades of hard-won practical experience, each topic included in the marketing and visibility course is practitioner-led training that can be an essential introduction to the field of marketing. The role of marketing is primarily to make the organisation visible to others, and to reach out to potential donors from the local community and from around the world. Having effective marketing is not only a must, but an integral part to the products and services that each organisation offers to its supporters. Without efficient marketing and fundraising, organisations may risk the loss of funding regardless how great their products or services may be.
The course will show participants how to use the power of branding and connect with both local and wider communities through various traditional and digital means. It will also touch upon visibility to the international institutions and commercial corporates. These collective efforts provide a concrete ground for long term financial sustainability.