How NGOs Can Use Behavioural Insights
moh2020-04-14T08:00:00+00:00Many are still unaware of how charities and NGOs can use behavioural insights to help boost donations. A few simple changes to how an NGO communicates with its audience across all channels can significantly increase donations. What is Behavioural Science? Behavioural science refers to any field of study that deals with human behaviour such as sociology, anthropology, and psychology, as well as aspects of biology, economics, geography, law, psychiatry, and political science. Behavioural insights are the nuggets of information that can be extracted from the scientific data to discover how people make choices, which can be utilised to help inform future [...]
