The Action on Climate and Consumption Project

Our Research and Development (R&D) Department have recently completed a powerful programme, The Action on Climate and Consumption Project (ACC). It was an internationally developed programme, with research and capacity-building focus, which explored how religious affiliation may influence behavioural change, with a specific focus on Sustainable Consumption and Production (SCP). It was funded by the Danish KR Foundation, which focuses on funding projects such as sustainable behaviour and sustainable finance programmes.

The project was led by the Humanitarian Academy for Development (HAD)’s R&D department and worked through Islamic Relief country offices including Germany, Sweden, Bangladesh, Pakistan, India, Kenya, Malawi, Niger, Somalia, and the UK.

HAD developed the first two outputs:

  1. Faith literate research papers to underpin the mobilisation and policy change aspects of the project
  2. Global campaign initiatives aimed at promoting SCP



The 10 country offices across Asia, Africa, and Europe developed the remaining three outputs:

  1. Localised carbon reduction initiatives
  2. Country-led climate change advocacy plans
  3. Eco-centres


An overview of the activities conducted by the Islamic Relief country offices can be found in the table below. Additional funding was available for project activities in an effort to aid countries in implementing and enhancing the (NDCs) – Nationally Determined Contributions which embody efforts by each country to reduce national emissions and adapt to the impacts of climate change.

Key Project Achievements per Country


  • IR Bangladesh developed a carbon reduction strategy and local transport to the eco-centre so people could access the activities easily. Staff and communities assisted in developing a rooftop garden in the eco-centre (Sher e Bangla Agricultural University) and continue to maintain the centre through nutritional/environmental means
  • IR India installed solar panels at the Delhi Office to improve energy efficiency and to save costs, which changed staff’s consumption behaviour thus resulting in a decrease in electricity consumption compared to the previous month. They also developed a carbon footprint strategy with staff members to reduce the consumption of water and energy and how to become more eco-friendly by recycling and eco-friendly travelling
  • IR Pakistan implemented an energy efficient system within the office premises including tree plantation, recycling bins, 42 energy-efficient ceiling fans, and 161 LED lights
  • IR Pakistan focused on strands of advocacy work: (1) a national level seminar on climate change, (2) university level engagement and (3) engagement with faith leaders and academics
  • IR Malawi implemented carbon reductions commitments including the purchase of an inverter to replace the diesel generators used during power cuts and a double-sided printer. On average, since the inverter has been purchased, the usage of the generator has been reduced to 7 hours a month in spite of daily power cuts
  • IR Niger have developed and shared IEC materials on energy and water conservation, and have held regular meetings to remind staff on energy and water consumption, IR Niger staff also developed consumption tracking tools for fuel and electricity to measure consumption to both raise awareness of how much is being used, and to decide targets to beat.
  • IR Somalia developed a carbon reduction strategy in consultation with all staff introduced carbon reduction activities such as the installation of energy saving bulbs, the establishment of a new office energy usage policy installation of solar panels in some project settings and two boreholes.


This project demonstrates how religious attitudes towards sustainable consumption and production can influence behavioural changes, through motivating individual/communities and aiming to make a difference together.

Whilst the Academy as a whole supported this project, due to its research-focused capacity-building approach, the project was led by the R&D department at HAD. It reflected the current research priorities of the R&D department, which include ‘Nature’ and ‘Faith’. The ACC Project is a prime example of how research-informed approaches can help inform on policies and practices within the development sector.


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Written By:

Aneesah Iqbal

Marketing and Communications Officer